PricewaterhouseCoopers (PwC) has purchased land in the metaverse within The Sandbox (SAND).

According to an announcement from The Sandbox, a subsidiary of Animoca Brands, said that the Hong Kong branch of the Big 4 accounting firm became the first member of an internationally recognised professional services network, and the first member firm of the PwC global network, to publicly enter The Sandbox.

William Gee, Partner at PwC Hong Kong, said:

“The Metaverse offers new possibilities for organisations to create value through innovative business models, as well as introducing new ways to engage with their customers and communities. We will leverage our expertise to advise clients who wish to embrace the Metaverse on the full range of challenges presented by this emerging global digital phenomenon.”

According to Animoca Brands, big firms like PwC Hong Kong can play a big role in growing the metaverse by initiating the building of an ecosystem where companies and brands less familiar with Web 3.0 can get the guidance they need to explore the new technology.

Image via Shutterstock

Sebastien Borget, COO of The Sandbox, said:

“The metaverse is open for business. We welcome PwC Hong Kong to experience how The Sandbox fosters new immersive experiences and ways for brands to connect with customers. It’s an exciting time – and PwC is at the forefront of this emerging frontier.”

The Sandbox is an Ethereum-based virtual world where users can build, own, and monetize their own gaming experiences on the blockchain using SAND, the network’s utility token. The Sandbox also allows for the minting of your own non-fungible tokens (NFTs) which can then be uploaded to the marketplace or integrated into games or experiences.

Users can buy their own virtual land in The Sandbox in the form of LAND tokens, and then populate it with “ASSETS”, which are entities designed with the intention of providing content to various experiences. Multiple LANDs can be combined to form an “ESTATE”.

SAND is one of the best performing altcoins within the metaverse narrative. Kicking off 2021 at around $0.03, SAND is now trading at $6.26 for a yearly performance of over 16,000%.

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Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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